Anton Baudrexl

Applying as Head of Global Digital Data & Platforms

Accenture, Mastercard Advisors, Raiffeisen. Executive MBA at ESCP. Based in Bolzano.

13 yearsdigital transformation, consultant and client side

Strengthsstructure, communication, social leadership, orchestrating complex work

Strategy & deliveryend to end: strategy, implementation, change management

FT #1 EuropeESCP Executive MBA, ranked 2025

I have spent 13 years helping organisations serve their customers better with *data* and *digital.* Now I want to do this for a *brand* I care about.

This page adapts to its reader. Who are you?

I help brands reach their customers through data and digital channels.

The focus changes with the perspective you choose. Continue with my stories ↓

02

Why Dr. Schär

Purpose

Good food for everyone

I love food and think everyone should be able to enjoy it. Working for people with special nutritional needs is a purpose I stand behind.

Scope

A global role, based in South Tyrol

I do my best work in international teams. Here I could work with markets on four continents from South Tyrol.

Fit

Close to the consumer

In every job I asked: what do customers need, and how do we reach them? Here the answer is easy to explain: high-quality food that makes life better every day.

Industry

A move into FMCG

FMCG has excited me since my Mastercard work with Rewe, Lidl, Kaufland and Aldi. After many years in financial services, this is where I want to be.

Sustainability

I want my children to grow up on a liveable planet. I am a realist: most 2030 goals, like ending hunger, will be missed. Contributing matters more than ever. Here is where I could help.

SDG 3Good healthShow online how the right food helps people eat safely, and reach those still searching.
SDG 10Reduced inequalitiesMake special nutrition easy to find and buy online, even without a specialised store nearby.
SDG 12Responsible consumptionShow openly online how products are made, from raw materials to packaging and energy.

03

How I work

AII build apps and prototypes with Claude, OpenAI, Copilot, Midjourney, Recraft and Cursor, this page included. I train 500+ bank employees on AI.
Change and transition managementMany transformations fail because they forget the people. Since Continental, I make sure people come along when new systems arrive.
Digital experience
and UXI grew up digital and know what makes a user journey work, since rating 120 bank websites in 2008. Users now expect Netflix-level experiences everywhere.
Organisation and deliveryOrganising is one of my biggest strengths. I keep people, partners and workstreams on track, from PMOs for large IT programmes to tenders.
Social leadershipMy strength is bringing people together and building trust. Through that I align people behind a common goal and address conflicts before they grow.
Storytelling and
communicationSenior management relies on me for storylines and presentations. I make data easy to follow and adapt to every audience.
StrategyDigital and data strategy for banks and insurers at Accenture. Today digital strategy and transformation for 40 Raiffeisen banks, including AI.

04

Three stories

Swipe to see all three

Mastercard Advisors // Frankfurt

Winning retailers over with data

The challenge: Retailers had to be convinced to accept Mastercard cards. Aldi and Lidl in Germany only started in July 2015.
What I did: We offered insights in return. Card data and retail analytics showed Lidl and Aldi how they performed locally and in other markets.
Why it matters here: More data means better decisions on where to place products. In a market with pressure on margins, that is where the levers are.

Accenture // Vienna

A new payments platform in three countries

The challenge: One of Europe's largest banking groups replaced its payments platform in three countries at once, to meet ECB requirements.
What I did: I worked through every phase, from vendor selection to go-live and handover. In payments, every interface must work before the first transaction.
Why it matters here: Web shops, CRMs and data platforms also run for years and connect to many systems. I know how to choose ones that last.

Raiffeisen Information Service // Bolzano

Digital programme for 40 banks

The challenge: The Raiffeisen banks in South Tyrol had gaps in digitalisation, and many processes still ran on old systems.
What I did: Digital transformation manager from start to finish, partly as product owner. We connected app, website and online banking into one experience. I was involved in the CRM selection and implementation.
What I took away: Never underestimate change management. In traditional companies, new solutions only create value when people are taken along.

05

My approach

Questions I would ask in my first week

Which three numbers tell us whether digital is paying off?
How do people move between our digital services, from first health questions to a safe and enjoyable diet?
How do the markets bring in their requests, and who decides on priorities?
What does the team need from me to do its best work?

My first 100 days

Days 1 to 30 // Listen

One-to-one with every team member
Conversations with markets and partners

Days 31 to 60 // Align

One KPI set, agreed with the markets
Clear rules for priorities

Days 61 to 100 // Deliver

Two or three visible quick wins
A three-year roadmap for budget planning

06

Fit check

Your requirements and my experience.

Strong match direct experienceBridged related experience

You ask for	I bring	Fit
Master's degree in digital marketing, communications or equivalent	MSc Information Systems, WU Vienna. Executive MBA at ESCP, 1st in Europe (FT 2025).	Strong match
7+ years client-side or at digital agencies	13 years: Accenture, Mastercard Advisors and Raiffeisen Information Service.	Strong match
FMCG or lifestyle preferred	Retail analytics for Rewe, Lidl, Kaufland and Aldi at Mastercard Advisors.	Strong match
Digital projects in CRM, websites and marketing automation	App, website, online banking and CRM, partly as product owner. CRM selection and implementation.	Strong match
Track record in marketing automation and intelligence	Data intelligence at Mastercard, KPIs at Raiffeisen. Marketing Cloud would be new.	Bridged
Lead a team of around 10 people	People Advocate at Accenture. Project teams of 20+.	Bridged
Lead across markets and with executives	40 independent banks. Reporting to the board and bank directors.	Strong match
Managed digital partners across geographies	Tenders and contracts at Raiffeisen. Teams in the USA, UK, India and Italy.	Strong match
English, preferably German and/or Italian	German native. English fluent. Italian conversational, working toward B2.	Strong match

07

Let's talk

My family and I live in Bolzano, and I am looking for a long-term role here. I would be delighted to speak with you in person.

toni.baudrexl@email.de +49 175 524 9534 LinkedIn ↗